For us complete non-techies, say on Macs, how can we find out the name of our computer? I have no idea what I called mine. I might have done this too.
todmaffin
· 4 months ago
It's easy to find out the name of your computer and change it if you want. Go to System Preferences, click on Sharing. You'll see your computer name at the top. Click Edit if you want to change it.
You may also want to take your name off of your shared iTunes library. It uses your real name by default. Click Preferences (under the iTunes menu). The first field on the General tab shows your library name.
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
Thanks, yeah, my full name. Changed to first name only, thought that should probably be ok. Thx.
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
This is brilliant. Creepy enough to scare the hell out of us - your poor readers - but brilliant.
Thanks!
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
What's frightening Tod, is that most people have no clue about how exposed they really are. And often, because of the convenience, don't care (until it's too late). Thanks for this insight. What a great story.
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
Great article! It left me wondering about how much I've made available for anyone surfing the Tubes.
We often hear adults telling youth to be careful online, but we too need to do the same and show by example.
It's so easy to get on the "I'm popular" wagon when people start friending, following and watching what you're doing. It can leave you feeling good about your growing network, but it's still important to be cautious about how much personal information you reveal.
I'll definitely be sharing this article with some friends, coworkers and family.
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
I think that judicious exposure on the Internet can be a good thing. While there's probably more data out there on me than I would like, for the most part what you see is what I allow. That being said, I agree that most people don't realize just how exposed they are, and that people need to be more careful when it comes to laptops (especially on wifi!)
todmaffin
· 4 weeks ago
Hi Disqus!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas, Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the presentatons I really enjoyed researching and preparing was about the implications of social media in real estate legislation. I presented my findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards, presentation slides, and more. If you haven't visited my site recently, please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the bottom of this email for my education presentations!
______________________________________________________ Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World Human Resources Congress next year in Toronto. My topic will be "Labour Relations in a YouTube Era," and will cover how the outcomes of labour disputes can be radically changed by employing social media and engaging new swams of supporters. It's a three-hour presentation designed for both management and labour unions, and will look at ways today's technology can actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. In no time, you're in the middle of a labour relations firestorm -- and you may not even know it.
I should know. When the CBC locked me and 5,500 other employees out in 2005, I started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily. Some say the blog helped end the dispute earlier. Since then, I've helped both union groups and corporate H.R. departments understand how tools like Facebook, Twitter, and blogs can both hurt and help in a labour dispute.
______________________________________________________ Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_ _Owners_. It's an in-depth afternoon covering how to _generate __guaranteed ROI_ on their online marketing efforts -- from advertising on Facebook and Google, to why you shouldn't bother with a blog, building a "tribe" of fans online, and much more.
Attendees walk away with a customized action plan, workbook, and access to private resources.
The sponsoring organization takes home a percentage of the ticket revenues. *This is usually about $2,000 in cash returned to your Chamber of Commerce or association.*
Let me know if you'd like to schedule a call to discuss how this might add value to your members.
______________________________________________________ This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.) - - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is discerning which technologies will be short-lived fads and which will become ingrained in our lives. Often, millions of dollars are at stake — should the I.T. department hold steady or invest in a promising solution that may indeed become the next Pointcast. It’s not an easy game and for that reason many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth curve is actually quite predictable. (The oft-misquoted Moore’s Law is probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a fad evolves into being a secure part of our lives — and it is the point at which a technology becomes invisible. Not literally invisible, of course, but practically invisible in our day-to-day lives.
The Thermostat Test - - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what it does — measure the room temperature and automatically adjust the heating/cooling automatically — it’s actually quite an amazing technology that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in use in the late 1800s. Today, though, it’s pretty much invisible in our lives. Sure, you can see it, but when was the last time you actually thought about your thermostat? Nobody has come to your place and stopped to remark about “that awesome thermostat” of yours. It’s simply slipped into the wider growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in our lives. When a technology blends effortlessly into our daily living and becomes essentially invisible to us, it secures a permanent place in our environment.
And this is how Twitter will die. - - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet any more, just that the mechanism by which we do so will become so ingrained in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site: * Facebook completely redesigned its site to become more “Twitter-like” (much to the chagrin of its user base) * Hundreds of thousands of Twitter users interact with their Twitter followers only though mobile-phone text messaging * Dozens of mobile applications exist on nearly every cell phone to provide direct access to Twitter’s functionality * Long-term Twitter API holdout LinkedIn has caved into member pressure and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to go to Twitter’s actual web site lessens. Now, we access through phones, airport and mall kiosks, and even toilets. A small industry is developing around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit hooks everyday appliances to Twitter so they can tweet about their daily energy consumption. And, in what screenwriters would call a beautiful “envelope ending,” modified thermostats can now tweet their average temperature points.
The Looming Death of the Twitter Brand - - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect the Twitter brand will decline in mindshare. Consider that most venture capital money is historically speculative and short-term in nature; V.C.s quickly grow tired of funding rounds devoted to building mass brand awareness, a very expensive strategy. This is partly why many buzz-attracting tech brands of the past today operate happily in the background, quietly earning consistent returns without the brand front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter — newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and send a message” as they used to. The act of tweeting will stay with us now, even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short messages, the more its brand will recede from our mind. If history is any guide, this will be the point at which Twitter, as we know it today, will disappear. Its feeder parts, like cell phone apps and social networking sites, will then devour its functionality, pushing its growth into the stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________ Graduating College Students
Colleges and universities are beginning to book their year-end presentations. My presentation From Backpack to Briefcase: How to Thrive in the Hyperspeed Workforce Without Losing Your Mind" has drawn rave reviews from schools and students alike. http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the entertaining and informative speech.
___________________________ Educators
One of the key areas I research is the impact of technology and social media on learners. Here are some of the presentations I'm able to do, aimed at an audience of educators and school administrators: * Teaching the Facebook Generation: Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively -- http://todmaffin.us1.list-manage.com/track/clic...
You’ve got enough to do talking to clients and chasing new business — the last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing their independent business online. Using tools like Twitter, Facebook, and LinkedIn, I'll teach them how to set up a self-running marketing machine that drives real, qualified leads in, in less than 30 minutes a week.
All Comments
For us complete non-techies, say on Macs, how can we find out the name of our computer? I have no idea what I called mine. I might have done this too.
Go to System Preferences, click on Sharing. You'll see your computer name at
the top. Click Edit if you want to change it.
You may also want to take your name off of your shared iTunes library. It
uses your real name by default. Click Preferences (under the iTunes menu).
The first field on the General tab shows your library name.
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...
This is brilliant. Creepy enough to scare the hell out of us - your poor readers - but brilliant.
Thanks!
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...
Thanks for this insight. What a great story.
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...
We often hear adults telling youth to be careful online, but we too need to do the same and show by example.
It's so easy to get on the "I'm popular" wagon when people start friending, following and watching what you're doing. It can leave you feeling good about your growing network, but it's still important to be cautious about how much personal information you reveal.
I'll definitely be sharing this article with some friends, coworkers and family.
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...
It's been a busy few weeks for me, keynoting conferences in Miami, Dallas,
Regina, Yellowknife, and Halifax -- all within an eight-day span! One of the
presentatons I really enjoyed researching and preparing was about the
implications of social media in real estate legislation. I presented my
findings and thoughts to regulators throughout the U.S.
This summer, I did a complete redesign of my web site, business cards,
presentation slides, and more. If you haven't visited my site recently,
please take a second to click on http://todmaffin.us1.list-manage.com/track/clic...
P.S. Are you an educator or school administrator? Be sure to check out the
bottom of this email for my education presentations!
______________________________________________________
Labour Relations in a YouTube Era
I've just been booked as the "super-session" speaker at the 13th World
Human Resources Congress next year in Toronto. My topic will be "Labour
Relations in a YouTube Era," and will cover how the outcomes of labour
disputes can be radically changed by employing social media and engaging new
swams of supporters. It's a three-hour presentation designed for both
management and labour unions, and will look at ways today's technology can
actually bring the parties closer and even avoid larger-scale disruptions.
There are big pitfalls awaiting the unprepared. Perhaps it starts as a
striking worker starting an anti-management blog. Or a locked-out staffer
uploading videos to YouTube of managers crossing the line. In no time,
you're in the middle of a labour relations firestorm -- and you may not even
know it.
I should know. When the CBC locked me and 5,500 other employees out in
2005, I started a blog. In time, it grew to be the hub of communications for
both labor and management, garnering 10,000 unique visits daily. Some say
the blog helped end the dispute earlier. Since then, I've helped both union
groups and corporate H.R. departments understand how tools like Facebook,
Twitter, and blogs can both hurt and help in a labour dispute.
If this sounds like something you're interested in for your own
organization, contact me now at http://todmaffin.us1.list-manage.com/track/clic...
______________________________________________________
Are you an association or Chamber of Commerce manager?
Hit reply to contact me about my half-day _Social Media Boot Camp for Small Business_
_Owners_. It's an in-depth afternoon covering how to _generate __guaranteed
ROI_ on their online marketing efforts -- from advertising on Facebook and
Google, to why you shouldn't bother with a blog, building a "tribe" of fans
online, and much more.
Attendees walk away with a customized action plan, workbook, and access to
private resources.
The sponsoring organization takes home a percentage of the ticket revenues.
*This is usually about $2,000 in cash returned to your Chamber of Commerce or
association.*
Let me know if you'd like to schedule a call to discuss how this might
add value to your members.
______________________________________________________
This Is How Twitter Will Die
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
This is how Twitter will die. (And, thus, live forever.)
- - - - - - - - - - - - - - - - - - - - - - - -
Perhaps the most difficult part of forecasting technologies’ pace is
discerning which technologies will be short-lived fads and which will become
ingrained in our lives. Often, millions of dollars are at stake — should the
I.T. department hold steady or invest in a promising solution that may
indeed become the next Pointcast. It’s not an easy game and for that reason
many technology commentators steer clear of any kind of forecasting.
But despite the infrequent unpredictable breakout hit, technology’s growth
curve is actually quite predictable. (The oft-misquoted Moore’s Law is
probably the most well-known reliable long-term trend in computer hardware.
There is indeed a tipping point in technology timelines — the moment when a
fad evolves into being a secure part of our lives — and it is the point at
which a technology becomes invisible. Not literally invisible, of course,
but practically invisible in our day-to-day lives.
The Thermostat Test
- - - - - - - - - - - -
Think about your home thermostat. When you actually stop to consider what
it does — measure the room temperature and automatically adjust the
heating/cooling automatically — it’s actually quite an amazing technology
that’s had a large impact on our standard of living.
One can imagine the attention the invention received when it was first in
use in the late 1800s. Today, though, it’s pretty much invisible in our
lives. Sure, you can see it, but when was the last time you actually thought
about your thermostat? Nobody has come to your place and stopped to remark
about “that awesome thermostat” of yours. It’s simply slipped into the wider
growing conscious of the technology around us.
This, then, is the litmus test for tech fads and technology’s influence in
our lives. When a technology blends effortlessly into our daily living and
becomes essentially invisible to us, it secures a permanent place in our
environment.
And this is how Twitter will die.
- - - - - - - - - - - - - - - - - -
I’m not suggesting, of course, that we’ll be without the ability to tweet
any more, just that the mechanism by which we do so will become so ingrained
in our lives that we may not even know it as “Twitter” in the future.
Consider the ways Twitter has evolved beyond being a hyped-up web site:
* Facebook completely redesigned its site to become more “Twitter-like”
(much to the chagrin of its user base)
* Hundreds of thousands of Twitter users interact with their Twitter
followers only though mobile-phone text messaging
* Dozens of mobile applications exist on nearly every cell phone to
provide direct access to Twitter’s functionality
* Long-term Twitter API holdout LinkedIn has caved into member pressure
and, as of today, now provides a way of tweeting directly from its site
As more developers take advantage of Twitter’s API, the need for anyone to
go to Twitter’s actual web site lessens. Now, we access through phones,
airport and mall kiosks, and even toilets. A small industry is developing
around linking ‘real life’ to Twitter. An inexpensive do-it-yourself kit
hooks everyday appliances to Twitter so they can tweet about their daily
energy consumption. And, in what screenwriters would call a beautiful
“envelope ending,” modified thermostats can now tweet their average
temperature points.
The Looming Death of the Twitter Brand
- - - - - - - - - - - - - - - - - - - -
Contrary to the opinions of most tech pundits, in the coming years I expect
the Twitter brand will decline in mindshare. Consider that most venture
capital money is historically speculative and short-term in nature; V.C.s
quickly grow tired of funding rounds devoted to building mass brand
awareness, a very expensive strategy. This is partly why many
buzz-attracting tech brands of the past today operate happily in the
background, quietly earning consistent returns without the brand
front-and-centre.
In fact, this trend toward invisibility is already happening to Twitter —
newscasters tell viewers to “send a tweet” today, not “Go to twitter.com and
send a message” as they used to. The act of tweeting will stay with us now,
even if the brand fails.
As Twitter becomes less a web site and more simply a platform for short
messages, the more its brand will recede from our mind. If history is any
guide, this will be the point at which Twitter, as we know it today, will
disappear. Its feeder parts, like cell phone apps and social networking
sites, will then devour its functionality, pushing its growth into the
stratosphere, making it immortal.
Twitter will die. And, in so doing, will live forever.
___________________________
Graduating College Students
Colleges and universities are beginning to book their year-end
presentations. My presentation From Backpack to Briefcase:
How to Thrive in the Hyperspeed Workforce Without Losing Your Mind"
has drawn rave reviews from schools and students alike.
http://todmaffin.us1.list-manage.com/track/clic...
Get more information here and watch what students say about the
entertaining and informative speech.
___________________________
Educators
One of the key areas I research is the impact of technology and social media
on learners. Here are some of the presentations I'm able to do, aimed at an
audience of educators and school administrators:
* Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More
Effectively
-- http://todmaffin.us1.list-manage.com/track/clic...
* Learning in a Digital World How Technology is Changing the Way Students Learn
-- http://todmaffin.us1.list-manage.com/track/clic...
* The Clicks Behind Your Back: Social Networking in the Classroom
-- http://todmaffin.us1.list-manage.com/track/clic...
______________________________________
Independent Professionals
Realtors | Accountants | Lawyers | Coaches | Financial Advisors | ...and more
You’ve got enough to do talking to clients and chasing new business — the
last thing you want is another task, even if it IS to build your business.
Let me show your association’s attendees the eight secrets to marketing
their independent business online. Using tools like Twitter, Facebook, and
LinkedIn, I'll teach them how to set up a self-running marketing machine
that drives real, qualified leads in, in less than 30 minutes a week.
http://todmaffin.us1.list-manage.com/track/clic...
==============================================
Unsubscribe from this list:
http://todmaffin.us1.list-manage.com/unsubscrib...